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You make decisions all day long. The ones that shape your wealth deserve the same attention.

Career progression, entrepreneurship, investments, and wealth transfer: major financial decisions are often made quickly, without a clear framework.

MenInvest gives you the knowledge, structure, and perspective you need to make informed financial decisions and build a strategy that stands the test of time.

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Is this for me?

DO ANY OF THESE SITUATIONS SOUND FAMILIAR?

I invest, but without a clear overall strategy.
I've built my wealth through opportunities rather than deliberate decisions.
I run a business, and my personal finances always come second.
I'm not sure whether my retirement planning will support my current lifestyle.
I'm thinking about passing on my wealth, but I don't know where to start.
I make decisions quickly, without always taking the time to review them.

If any of these statements resonate with you, MenInvest was created for you.

DISCOVER HOW TO MOVE FORWARD
The issue

THE LARGEST INTERGENERATIONAL WEALTH TRANSFER IN 
SWISS HISTORY IS UNDERWAY.

You can plan for it, or you can be caught unprepared. Either way, it will affect your family, your taxes and the financial decisions you make over the next decade.

100 billion

francs transferred every year in Switzerland through inheritance and gifts, equivalent to 12% of GDP.

3,600 billion

in wealth is expected to be transferred in 2025, equivalent to 4.2 times Switzerland's GDP.

× 3

increase over 25 years: annual wealth transfers have risen from approximately CHF 32 billion in 2000 to CHF 100 billion.

1 in 2

Swiss people receive their inheritance after retirement age.

Sources: University of Lausanne estimates and research by Marius Brülhart on inheritance and gifts in Switzerland, 2025.

Understanding these mechanisms before facing them can make all the difference.

OUR PROMISE

STRUCTURE DOESN'T HAVE TO MEAN COMPLEXITY.

The goal isn't to turn you into a wealth manager. It's to give you the knowledge and perspective to make informed decisions and know which questions to ask your financial advisers.

01

SEE YOUR ENTIRE FINANCIAL PICTURE

Retirement planning, property, investments, and business interests: gain a comprehensive view of your wealth rather than looking at each element in isolation.

02

MAKE DECISIONS WITH A 
CLEAR FRAMEWORK

A structured approach to decision-making, rather than reacting to the latest opportunity or piece of advice.

03

UNDERSTAND WHAT DRIVES 
YOUR FINANCIAL DECISIONS

Taxation, retirement pillars, and risk and returns: understand the factors that truly matter when making financial decisions.

04

PLAN YOUR WEALTH TRANSFER

Prepare ahead rather than leaving your loved ones to discover the full picture at the same time as the notary.

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OUR PROGRAMS

EVERY MAN HAS HIS OWN STARTING POINT AND HIS OWN PACE.

MenInvest is built around AdvisorOne Academy's educational programs and ongoing support, with a dedicated group and practical examples tailored to wealth management decisions.

You don't have to start at the beginning. Each program includes the previous ones, allowing you to join at the level that best suits your situation.

Free

Foundations

Six practical resources to help you assess your financial situation and build strong foundations.

FREE
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100% online

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A self-paced program designed to help you understand your financial decision-making patterns and master the essential financial concepts.

Includes Foundations

490 CHF
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Hybrid · 3 months of calls

Signature

One group call per week for three months within the MenInvest community, followed by a check-in at 12 months.

Includes Click and Foundations

1,690 CHF
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Two complementary experiences, available independently.

Transformation, three days of immersion, and Full Experience, one week of retreat. Having completed Click is highly recommended.

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The MenInvest difference

THE MOST COSTLY FINANCIAL DECISIONS ARE RARELY 
JUST ABOUT THE NUMBERS.

They can stem from overconfidence, poorly managed urgency, advice followed without fully understanding it, or important decisions postponed for too long.

Financial knowledge matters, but having a clear decision-making framework matters just as much. MenInvest brings together men who want to stop improvising when it comes to decisions that shape their financial future. It's a place to learn, challenge your assumptions and move forward with decisions you understand and stand behind.

A good financial decision isn't necessarily the one that generates the highest return. It's one you understand and can stand behind with confidence.

THE FOUNDERS

Financial expertise. A deeply human approach.

AdvisorOne Academy was founded in Geneva by Anne-Sophie Tourrette, drawing on her extensive experience in private banking and international wealth management, alongside Alice Breuillé.

Their educational approach combines financial knowledge, an understanding of human behaviour and practical decision-making. No financial products are sold. AdvisorOne Academy's revenue comes exclusively from its educational programs.

They talk about it

The opinions of our participants are public.

We do not publish any testimonials without permission. Feedback from those who have followed our programs can be directly consulted on our Google profile.

Découvrir tous nos témoignages
Your questions, our answers

Before starting

I already manage my finances well, what does it bring me?

A framework and an outside perspective. Most participants do not lack information; they lack a method to arbitrate between them.

Is it reserved for entrepreneurs and leaders?

No. MenInvest is aimed at any man who wants to structure his financial decisions, whether employed or self-employed.

Will I receive investment recommendations?

No. We focus on financial education. You will learn the principles, the risks, and the questions to ask, but never which product to buy.

I already have an advisor, is it redundant?

On the contrary. Understanding better allows you to communicate more effectively with him and evaluate what he offers you.

What if I lack time?

The online content can be followed at your own pace. Signature adds a one-hour call per week for three months.

Is transmission addressed?

Yes, in its principles: anticipation, taxation, family organization. Without replacing your notary.

Is it only for Switzerland?

No, but the examples of taxation and insurance refer particularly to Switzerland.

Structuring your wealth starts with a first decision.

No need to have all the answers today. Start by taking stock, then proceed at your own pace.

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Since 2018
Geneva
Independent approach
Long-term vision